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Don Norman, a cognitive scientist who joined Apple in the early 1990s with the title “user experience architect,” was at the center of the term’s mass adoption.
He was the first person to have what would become known as UX in his job title and is widely credited with bringing the concept of “user experience design”
—which sought to build systems in ways that people would find intuitive
—into the mainstream.
Norman’s 1998 book The Design of Everyday Things remains a UX…